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Build · Month 4
Marketing Basics
A clear message and a simple plan to reach people.
Overview
Nonprofit marketing isn't advertising — it's making your mission legible to the people who care. This module covers defining your audience, crafting a positioning statement and key messages, building a one-page marketing plan, and choosing the channels that actually fit your capacity. You'll leave with a repeatable quarterly planning rhythm instead of random posts.
What you'll be able to do
- Write a positioning statement that makes your mission clear
- Define audiences beyond 'everyone who cares'
- Build a one-page quarterly marketing plan
- Pick channels that fit your team's real capacity
Unlock the 4 full lessons
Preview above · full walkthrough below
The overview, outcomes, and deliverable above are free to preview. The complete lesson-by-lesson walkthrough unlocks with the access code you receive on your enrollment confirmation page after checkout.