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Build · Month 5
Social Media Creation
Faceless and face-shown account options.
Overview
Social media is where most nonprofits first reach supporters, but not every founder wants to be the face of the work. This module covers the two viable approaches — a faceless brand account and a face-shown personal account — and when to use each. You'll learn content pillars, a simple posting cadence, caption and hashtag basics, and how to keep a brand account consistent without burning out.
What you'll be able to do
- Choose between a faceless brand account and a face-shown account
- Build content pillars that don't require daily invention
- Set a sustainable posting cadence
- Write captions that sound human and stay on mission
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